Visual Designer
Visual Designer
This collection of work for Sonesta Hotels highlights a range of print collateral as well as digital designed to enhance the guest experience while maintaining a cohesive and recognizable brand presence across every touchpoint.
The portfolio features editorial-style magazine advertisements, event flyers, promotional signage, rack cards, business cards, and in-room guest materials created for multiple Sonesta properties. As well as digital camapign work for bridal marketing and events at the Hotels collection. Each piece was thoughtfully designed to reflect the personality of the hotel while supporting marketing initiatives, guest engagement, and on-property experiences.
From luxury-inspired layouts and wedding campaign promotions to clean corporate collateral and guest-facing informational pieces, the work demonstrates a balance between strategic communication and refined visual design. Emphasis was placed on typography, photography, layout systems, and branded environmental graphics to create polished, high-impact materials suited for both print and experiential hospitality marketing.
These projects showcase my ability to adapt creative direction across diverse hotel audiences while maintaining consistency, functionality, and a premium brand aesthetic throughout every printed piece.
Designed a full event campaign for Sonesta Resort’s Food Fair at The Pavilion, centered around creating an elevated yet approachable culinary experience.
The visual direction blends minimalist line illustrations, coastal-inspired elements, and refined typography to reflect the atmosphere of Hilton Head Island while maintaining Sonesta’s resort aesthetic. The campaign was designed to feel fresh, social, and inviting while promoting community, food, and hospitality through a modern visual approach.
Digital Campaign Social
Created a promotional rack card campaign for Red Lion Hotels by Sonesta designed to elevate the guest-facing experience through clean layout design, strong visual hierarchy, and lifestyle-driven imagery.
The concept centered around balancing practical hotel information with warm, inviting visuals that reflect comfort, accessibility, and travel convenience. Typography, spacing, and branded color elements were intentionally used to guide the viewer through the content while maintaining a polished hospitality aesthetic aligned with the Sonesta brand.
Editorial design and layout direction for a magazine feature within the Royal Hotel division.
This project focused on translating the luxury hospitality experience into a clean, modern publication format through the use of structured layouts, elegant typography, and immersive imagery. The overall creative direction was designed to evoke sophistication, comfort, and destination-inspired storytelling while reinforcing the visual identity of the hotel brand.
Created event signage for Sonesta ES Suites designed to elevate the guest experience and bring attention to the hotel’s complimentary social hour offerings.
The visual direction combined modern typography, simplified illustration work, and vibrant hospitality-inspired colors to create a friendly and approachable atmosphere. The signage system was intentionally designed for high visibility and quick readability while reinforcing the relaxed, community-focused experience of the event.
Art direction and poster design for The Burger Place airport restaurant campaign.
This project focused on creating visually engaging promotional materials that balanced strong branding with clear communication in a high-traffic hospitality setting. Through the use of expressive typography, warm food imagery, and bold framing elements, the posters were designed to create an energetic dining atmosphere while increasing awareness of the restaurant’s breakfast and dinner offerings.
This project focused on developing in-room communication materials that addressed noise concerns through soft visual storytelling and hospitality-centered design. Using muted tones, elegant typography, and minimal compositions, the signage was designed to feel calming, refined, and consistent with the hotel environment while subtly encouraging guests to be mindful of surrounding rooms during nighttime hours.
This project focused on elevating an everyday guest touchpoint into a visually engaging hospitality experience. Through the use of curated resort photography, soft graphic elements, and intentional typography, the design was created to reflect the warmth, comfort, and tropical character of the property while maintaining clarity and functionality for guest communication.
Created a dual-property email marketing campaign for Sonesta Redondo Beach & Marina and Sonesta Suites Scottsdale Gainey Ranch centered around promoting meetings, events, and planner rewards through the Sonesta Travel Pass program.
The visual approach focused on combining destination-driven imagery with structured layouts and clear calls-to-action to create a seamless promotional experience across both hotel properties. The design was developed to communicate luxury hospitality, flexibility, and event-focused amenities while maintaining readability and strong brand consistency throughout the campaign.
I Created a collection of email marketing campaigns for Sonesta International Hotels designed to support promotional initiatives, loyalty engagement, corporate travel partnerships, and brand storytelling across multiple hospitality properties.
The projects focused on transforming large amounts of promotional and informational content into visually engaging digital experiences through intentional typography, clean layout systems, curated photography, and strategic content hierarchy. Each campaign was tailored to reinforce Sonesta’s hospitality identity while encouraging user interaction through promotional offers, travel rewards, QR integrations, and booking-focused calls to action.